{"product_id":"a-p-c-1987-2003-carnet-commemoratif","title":"A.P.C. 1987–2003 Commemorative Notebook","description":"\u003cp class=\"isSelectedEnd\"\u003eA.P.C. began in Paris in 1987, founded by Jean Touitou.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eTrue to its name, \"Atelier de Production et de Création,\" it was never a brand that led with big logos or flashy imagery from the start.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eRather, it was a brand that quietly built up the culture existing between the clothes themselves and the people, music, photography, art, and the atmosphere of the city that surrounded them.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis book, \"Carnet Commemoratif,\" was produced in 2003 to commemorate A.P.C.'s 15th anniversary.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInstead of explaining A.P.C.’s activities from 1987 to 2003 through text like a typical brand history, it documents them primarily through visuals such as posters, direct mail, photographs, and graphics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe list of contributors is also fascinating.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt includes Sofia Coppola, Roman Coppola, Takashi Homma, Hiroshi Fujiwara, Ellen von Unwerth, Zoë Cassavetes, Charles Anastase, and others.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIn particular, the inclusion of Hiroshi Fujiwara and Takashi Homma is symbolic when considering the distance between A.P.C. and Japanese culture.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAt the time, A.P.C. was an entity that couldn't be described simply by the term \"French Basic\" as it is today.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eParis and Tokyo.\u003cbr\u003eFashion and photography.\u003cbr\u003eIndependent music and art.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePeople from different scenes were connected through the small common denominator that was A.P.C.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAnd what is interesting is that this book does not overly explain these things.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith the exception of the introduction, it is composed almost entirely of visuals, designed in a way where you \"pick up\" the atmosphere of the time yourself rather than \"reading\" it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eLimited to 300 copies in Japan, this is a precious archive for understanding A.P.C. in the early 2000s.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWhile it is a brand book, it is simultaneously a volume that traverses the fashion, photography, graphics, and street culture of Tokyo from that era.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e2003 \/ A.P.C. \/ 172 pages \/ Softcover\u003cbr\u003e25.5 × 19.5 cm \/ English, French \u0026amp; Japanese\u003c\/p\u003e\n\u003cp\u003e※ This is a used item that has been privately stored.\u003cbr\u003eThere may be signs of age, such as scuffs, yellowing, wear, and general use. Please check the product images for details on its condition.\u003c\/p\u003e","brand":"Vesper \u0026 Co.","offers":[{"title":"Default Title","offer_id":50896107733231,"sku":null,"price":8250.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/0126\/0783\/files\/Photoroom_20260926_143804.jpg?v=1790407450","url":"https:\/\/vesperandco.jp\/en\/products\/a-p-c-1987-2003-carnet-commemoratif","provider":"Vesper \u0026 Co.","version":"1.0","type":"link"}